10 Essential Martech Tools Every Business Should Use in 2024
Absolutely! Hereβs a second SEO-optimized blog post for Adpresso, focusing on 10 Martech tools businesses should know about β including internal and external links, and tailored for audiences in Thailand and the CLMV region.
π§ Top 10 Martech Tools Every Business Should Know in 2024
In todayβs competitive landscape, marketing isnβt just about creativity β itβs about technology, automation, and data. This is where Martech (Marketing Technology) becomes essential.
Whether youβre running a clinic in Bangkok, a university in Vietnam, or a B2B company in Myanmar, the right Martech tools can help you automate tasks, generate better leads, and make smarter decisions.
At Adpresso, we help businesses across Thailand and the CLMV region adopt the right Martech stack tailored to local needs and global standards.
π What Makes a Good Martech Tool?
A great Martech tool should:
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Save time with automation
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Connect with other tools you already use
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Provide clear data and insights
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Improve customer experience
Letβs explore the 10 best Martech tools for small to mid-sized businesses in 2024.
π οΈ 1. HubSpot CRM
A powerful all-in-one tool for managing contacts, emails, forms, sales pipelines, and automation.
β Free to start and easy to scale.
π Visit HubSpot
π Our Services
βοΈ 2. Mailchimp
Ideal for small businesses looking to send newsletters, autoresponders, and campaigns with ease.
Now includes basic automation and customer journeys.
π Visit Mailchimp
π 3. Google Analytics 4 (GA4)
Track website visitors, conversions, and user behavior. GA4 is now event-based and future-proof.
Essential for understanding ROI and performance.
π Google Analytics
π― 4. Meta Business Suite (Facebook & Instagram Ads)
Manage ads, track performance, and retarget users across Facebook and Instagram from one dashboard.
π Meta Business Suite
π¬ 5. LINE Official Account Manager
Especially relevant in Thailand β LINE is crucial for connecting with local customers via chat, automation, and broadcast messages.
π LINE for Business
π 6. Looker Studio (formerly Google Data Studio)
Create live dashboards and visualize data from multiple sources β including GA4, Google Sheets, and Meta Ads.
π Looker Studio
π§ 7. ChatGPT / OpenAI
For automating content, customer replies, and internal marketing assistance. Tools like this can power smarter chatbots, ad copy, and email writing.
π ChatGPT
π 8. WordPress + Elementor
An easy-to-use CMS with visual drag-and-drop design, perfect for building landing pages and SEO-optimized websites.
π Elementor
π¬ 9. Typeform
Great for interactive quizzes, forms, and lead generation β including assessments like our Martech Readiness Checklist.
π Visit Typeform
π Try our Martech Readiness Checklist
π₯ 10. Zapier
Connects all your tools together. For example: when someone fills a Typeform, Zapier can send that data to HubSpot, Gmail, and Google Sheets β instantly.
π Zapier
π§ Why Choose the Right Tools?
Every business is different. A Bangkok-based clinic might rely on LINE and Facebook Ads, while a Myanmar-based B2B company may prioritize email, CRM, and dashboards.
Thatβs why we help businesses across Southeast Asia build martech stacks that match their goals, channels, and customer behavior.
β Start Building Smarter Marketing
Want expert help choosing the right tools for your business?
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Explore Our Services
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Take our Martech Readiness Assessment
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Contact us for a personalized plan β Get in Touch
π Final Thoughts
You donβt need to be a tech company to use Martech. These 10 tools can make your marketing faster, smarter, and more profitable β no matter your industry or budget.
Letβs build a Martech stack that grows with your business.
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